web design manchester nh why your web site must rank highly in google

 Why Your Website MUST Rank Highly In Google

  OK, so you're convinced that your local business has got to get a website up on the internet if you're going to remain competitive.

  You realize that fewer and fewer people use the Yellow Pages every day to look for local goods and services, and that most of them now use the internet to find local businesses. And that trend is only increasing. So you'll just hire someone to make you a website and you'll be good to go, right?

  No, it's not quite that simple. (But it's not hard, either – just keep reading.)  See, having a website isn't going to help your business at all if it doesn't show up extremely high in Google's search results.  Anytime a person searches for something on Google, Google will return a page with the top ten websites they consider most relevant to the search term.  On the page will be a link to the next page of the second ten most relevant sites, and the third page, and the fourth, etc.

  For most searches, Google will find hundreds, if not thousands of websites that have something to do with that term.  If you're writing a research paper, or a master's thesis, that's great; you can keep digging through all of the links to find those hidden gems.

  But guess what?  The average person who's looking for a carpet cleaner in Kalamazoo, or a wedding photographer in Boise, isn't going to dig through pages and pages of Google's search results.  In fact, the vast majority of them aren't even going to click through to page 2.

 There have been many studies of this very thing, and they all show the same result – most people don't even look at the search results past the first page.

  Furthermore, when someone does a Google search for a local business, if your website isn't on that first page of results, the odds are very high that they're NOT going to click on your website to see what you have to offer.

  Of course, this is nothing new – if you can find your Yellow Pages, look up companies under things like carpet cleaning, locksmith, plumber, etc., and see how many of them have names like ABC Plumbing, AAA Locksmith, AAAAAAA Carpet Cleaning.  Why would a company choose a horrible name like that?  Because the Yellow Pages list companies in alphabetical order, and it's simply a fact that most people tend to call the companies who are listed at the top.   And that's still how it is today – you need to be at the top of Google's search results (but, thankfully, Google doesn't care about alphabetical order) or you're going to be ignored.

  So, not only do you need a website, you MUST have a website that ranks high in Google if you're going to dominate your competition.  Otherwise, you're just wasting any money you spend on getting a website put up.  How do get your website ranked high in Google?  Read the final part of our three part series to find out How To Get Your Local Business Website Ranked High In Google or Click Here For More Details, Including Your Free Report On Dominating Your Local Market With A Top Ranked Website.

Questions? CALL US TOLL-FREE:
888-311-RANK

web design manchester nh why get a local business web site

 Why A Local Business Website Is A MUST HAVE

Right Now People In Your Area Are Using The Internet To Find Local Businesses.

  Do you own a local business?  If you do, then your business absolutely must have a website if you're hoping to remain competitive in your marketplace.  Many business owners don't realize this.  They think, “sure, if you're doing business online like Amazon or eBay then obviously you need a website.  But I'm not selling my products or services online, just locally, so I don't have any need for a website.”  That sounds sensible at first glance, but they couldn't be more wrong.

  Because times have changed, and the way people get information has changed, too.  Radically.  Ten years ago, a local company could get by without a website. Back then, the Internet was new, and not every family had a computer hooked up to the worldwide web.  And, for many of those people who were online, the Internet was sort of exotic – it was something of a hobby.  They would spend their online time in chat rooms talking to new friends all over the world, or looking for Beanie Babies on eBay, or downloading the latest cool game.

  But somewhere along the way, three things happened –

1. High Speed Internet Access got cheaper, and replaced dial up for the majority of users.


2. Almost every home in America is now connected to the Internet.

3. Google became THE dominant search engine

  What does a High Speed Internet connection have to do with anything?  A lot.  Ten years ago, most people had dial up connections over a standard phone line.  That meant that most of the time they weren't hooked up to the Internet, and connecting usually took several minutes. And surfing was slow.

  In other words, if they needed to look up the phone number of a local company, back then it was much easier and faster to just grab the Yellow Pages.  Besides, back then, few local companies had their own website.

 But these days, in most homes, there are several computers hooked up to the Internet 24/7, with a high speed DSL connection.  Tens of millions of people in America spend several hours a day in front of their computer, using the Internet   Almost every home in America is now online, and the vast majority of them are using high speed Internet connections.  That's the first two radical changes.

  So what does Google have to do with anything?  Well, in a word, everything.  Ten years ago, there were lots of search engines – Yahoo, Ask Jeeves, Netscape, AOL, and scores of others.  And there still are dozens of search engines.  But hardly anyone uses them.

  Google came along around 1999, and they just completely took over the search engine business, practically overnight, because they were so much better than the others.  Probably 85-90 percent of all searches these days are Google searches.  And Google lists everything, including local businesses.

  Are you starting to see the big picture?  Ten years ago, most people still weren't on the Internet, and now they are.  And today, instead of being an expensive, slow moving toy, the Internet has become an integral part of their lives.  Now, with a click of their mouse and a few keystrokes, they can find any information they need in about 5 seconds.   Why get up, hunt down the Yellow Pages, dig through its hundreds of pages until they find “muffler shop’, when they can just type in “their city muffler shop’ and have all the information they need without leaving their chair?

  Well, most people won't leave their chair.  They'll just go to Google.  Which means that the Yellow Pages are yesterday's news, and if you don't have a website for your business online, you are missing out on huge numbers of leads and customers.

  Any local business that doesn't have a website has got two choices – get a website, and get one soon, or plan to eventually go out of business. It's just that simple.  What's next?  Check out part two of our report, Why Your Website MUST Rank Highly In Google or Click Here For More Details, Including Your Free Report On Dominating Your Local Market With A Top Ranked Website.

Questions? CALL US TOLL-FREE:
888-311-RANK